GEO: show up when people ask ChatGPT, Gemini or Perplexity about a business like yours
GEO (generative engine optimization) is the work of showing up when someone asks an AI tool for a business like yours: ChatGPT, Gemini, Perplexity, or the AI Overviews Google shows above its regular results. We check this every month and show you where you stand.
What it is
When someone asks an AI assistant a question, it answers from a mix of sources: your own site, your reviews, and the directories and articles mentioning your business. GEO is the work of making those sources clear, consistent and easy for an AI to read and quote. AI tools lean on short, well-labeled facts, so we state yours plainly and label them.
An example
Someone opens ChatGPT and types, “Who does same-week AC repair near Westbury?” We record the answer and its sources. Then we check whether your site clearly states your service area, and correct conflicting business details in the pages you control.
What we do each month
- AI-answer checks. Each month we ask ChatGPT, Gemini, Perplexity and Google’s AI Overviews the questions a customer would ask, and record whether and how your business shows up.
- Consistent facts across the web. Your name, address, phone and service list kept identical on the directories and sites AI tools read.
- Google Business Profile checks. Hours, services, photos and categories checked against your site and corrected where they differ. The profile stays in your name.
- Schema markup matching the business facts visible on your pages. We use standard search markup alongside clear page text.
- FAQ content written from real customer questions, in the plain language people use when they ask an AI.
- Town and service pages stating your facts plainly, one clear answer per page.
What you get
A short monthly report, in plain words: which AI tools we checked, whether your business showed up and how, and what we changed. Your website, profile and listings stay in your name.
What we don’t promise
Each AI tool decides its own answers, and we don’t promise a mention. We control the facts those tools read about you and the pages they read them from.
Pricing
Monthly, quoted after a free website check. See pricing for how packages work.
Works well with
- SEO, for Google’s regular results and the map.
- AEO, for pages built so a voice assistant reads one clear answer from them.
- The full services list.
- Town pages, our own example of one clear page per town.
- Review requests, since reviews are one of the sources AI tools read.
Questions owners ask
Is this the same as SEO?
No. SEO covers Google’s regular results and the map. GEO covers what ChatGPT, Gemini, Perplexity and Google’s AI Overviews say when someone asks them. A clear, fast site with consistent facts helps both.
How do you check whether we show up?
We write the questions your customers ask, in their words, and put the same ones to each tool every month. The report shows whether your business was named, cited as a source, or left out.
Does an AI ever get our facts wrong?
Yes. An AI answer sometimes misreads a source or invents a detail. We record the error, correct the sources you control and check the answer again.
What if we don’t have a website yet?
We start there. Your own site is the one source where you set every fact, and AI tools read it directly.
Hicksville, NY · New York & remote
See what AI tools say
about your business today.
Send us your website. We ask ChatGPT, Gemini and Perplexity about a business like yours, and show you where they name you and where they leave you out.